In The News … Google is Testing Promoted Video in Search

by Bernadette Coleman
Ad industry sources are beginning to buzz about Google’s testing of video ads and what it will mean for the future of search advertising. Brands and consumers alike have shown that video is their go to medium when it is available, but there is still some question as to how well it will work in search. Promoted Video in Search? Say What… According to Dr. James McQuivey of Forrester Research, 1.Read the full article