Why data mined from social media alone is garbage

Rudi Anggono is head of creative at Google in New York. I can hear the groans already. Another article about data? Don’t worry. I’m not here to talk about ROI, KPI or any other I, which is usually how data is discussed. I want to talk about other aspects of data that may not be obvious to some people — especially data collected in the social media space.Read the full article