Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

by Ricardo Bilton
If scarcity is dead on the Web, the Charlotte Agenda didn’t get the memo. Charlotte Agenda is a North Carolina-based news site that launched earlier this year with a simple, if counter-intuitive advertising model: Rather than work with large group of advertisers on low-CPM display deals, the site plans to pursue big partnerships with a handful of local and regional brand advertisers.Read the full article