Google Brings YouTube TrueView Campaigns Into The AdWords Fold

by Ginny Marvin
If you run TrueView YouTube campaigns in AdWords, you know that getting to them is like entering a netherworld. Not only do you lose the tether to your other campaigns, running video campaigns in AdWords feels like being forced to write with your other hand — sure you can do it, but not with the same comfort level as managing campaigns in the main AdWords UI. Well, that’s finally changing.Read the full article