Google Declares War On App Install Problem It Helped Create

by Danny Sullivan
Today, Google announced a change where publishers who aggressively promote their apps to mobile visitors might face a ranking penalty. It’s all about keeping the users happy, Google says. But it’s also a mess that Google has helped cause. Giant App Ads Now Mean Google Trouble Beginning today, if you show mobile visitors who come to your site from a Google search a big ad prom ...Read the full article