Google Gets Tough on Mobile App Interstitials

by Graham Charlton
As we already know, Google is not a fan of app interstitials and the negative effect they can have on the mobile user experience. So, from November 1, Google will no longer consider sites with intrusive app interstitials 'mobile-friendly'. Google explained this on its Webmaster Central Blog: After November 1, mobile web pages that show an app install interstitial that hides ...Read the full article