Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard

by Greg Jarboe
Back in December 2010, the Google’s Inside AdWords Blog announced a new family of ad formats called TrueView Video Ads. Then in April 2012, the Official YouTube Blog announced Google AdWords for video. However, video advertisers quickly discovered that TrueView and AdWords for video weren’t exactly the same platform.Read the full article

TrueView joins AdWords

TrueView is joining Search, Display, and Shopping campaigns within the core AdWords interface. With the simplicity of a single interface and a more consistent experience, AdWords makes it easier for you to optimize across campaign types. Plus, you can take advantage of powerful bulk management tools to save time and effort when working on multiple TrueView campaigns.