Hot Seat: Grilling Jerod Morris on Using Audio Content to Seed a Content Arsenal

This week’s episode of The Lede begins a three-part series in which Pamela “Battle-ax” Wilson joins Jerod Morris and Demian Farnworth, and the three take turns in the hot seat. This week, it’s Jerod’s turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy.Read the full article