How Smashbox Cosmetics used its video studio to boost its social following

The makeup-obsessed love to see cosmetics shown and demonstrated on Instagram and YouTube. So this year, Smashbox Cosmetics used its Los Angeles studio to create buzz across both channels. Smashbox Studio has housed Hollywood and magazine photoshoots since makeup artist David Factor opened the space in 1990 (He founded Smashbox Cosmetics shortly after, in 1996.Read the full article

The "Perfect" Body

When you look in the mirror, are you happy with what you see? Or do you stare at yourself, pinching your fat away, lifting up your butt, pushing in your boobs, wishing you looked like a VS supermodel? It's hard to be content with the shape of your body when people are constantly telling you how fat you are. The backhanded compliments, the mean comments, the cyber bullying - all of this messes with us...and it hurts. What if getting flat abs and bigger boobs was as easy as a click. What if you could stop all the hate and just photoshop yourself right now, in real life? What would you change? Please share this video to battle body shaming and cyber bullying. CAST Herself - Cassey Ho Body Double - Arika Sato https://www.youtube.com/user/ArikaSato CREW Director - James Chen Visual Effects - James Jou Makeup Artist - Caroline Esparza Hair Stylist - Kristina Gibson Producer - Emily Conti Director of Photography - Garrett Shannon 1st AC - Danny Neal Key Grip - Patrick O'Keefe Gaffer - Ed Rehr Production Assistant - John So Production Assistant - Nohe Roche Talent Producer - Catherine Sawin This video was MADE AT SMASHBOX, a social hub and creative sandbox with best-in-class resources in the heart of Culver City, California. A destination for influencers across top social media platforms -- YouTube, Facebook, Instagram, Twitter, etc. -- to produce content in a state of the art studio, and collaborate with other social media stars. Experience this unique service program, from shooting your basic beauty tutorials to conceptualizing outside-the-box content that you couldn't produce on your own. Book your next studio shoot by visiting the website and signing up now: www.madeatsmashbox.com ♥ I HAVE A NEW DVD: http://www.poppilatesdvd.com ♥ INSPIRATIONAL SHIRTS: http://www.shopblogilates.com ♥ SUBSCRIBE: http://bit.ly/blogilatesyt ♥ BLOG: http://www.blogilates.com ♥ FB: http://www.facebook.com/blogilates ♥ TWEET: http://www.twitter.com/blogilates ♥ TUMBLR: http://www.blogilates.tumblr.com ♥ PINTEREST: http://pinterest.com/blogilates ♥ INSTAGRAM: http://www.instagram.com/blogilates ****** Cassey Ho is a certified Pilates and fitness instructor, named Greatist's Top 25 Health & Fitness Influencers in the World alongside Michelle Obama. She is the winner of the "Social Fitness" Shorty Award and FITNESS Magazine named her their "Best Healthy Living Blogger". She's been featured on Dr. Oz, EXTRA TV, The Steve Harvey Show, COSMPOLITAN Magazine, SHAPE Magazine, Ladies Home Journal, SELF Magazine, NY Times, LA Times, and many more. *** DISCLAIMER: Blogilates and oGorgeous Inc. strongly recommend that you consult with your physician before beginning any exercise program. You should be in good physical condition and be able to participate in the exercise. You should understand that when participating in any exercise or exercise program, there is the possibility of physical injury. If you engage in this exercise or exercise program, you agree that you do so at your own risk, are voluntarily participating in these activities, assume all risk of injury to yourself, and agree to release and discharge Blogilates and oGorgeous Inc. from any and all claims or causes of action, known or unknown, arising out of Blogilates' and oGorgeous Inc.'s negligence.