How to Optimize Your #PPC Campaign for Phone Calls

by Adam Lundquist
You set up what you thought was a great pay-per-click campaign targeting the right keywords, sending users to highly specialized landing pages, and even split testing your ads. Finally, after investing considerable time and budget you get to the point where users are no longer just clicking the ads—they are actually converting! At first you are happy just to get these conver ...Read the full article