Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships

What does Starbucks CEO Howard Schultz know that some retailers don’t? In its most recent quarter, Starbucks reported solid earnings that beat expectations, and quarterly revenue rose a hefty 18 percent, to $4.9 billion. Schultz told analysts that investing in digital technology instead of digital ads was a factor in Starbucks’ success.Read the full article