Just in time for back to school: A primer on the ABCs of programmatic

A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics. The ABCs of Programmatic is a detailed, 18-page primer that will help you understand the huge programmatic opportunity, and the lexicon and conventions you need to ...Read the full article