New Interactions Reporting In AdWords Follow On Video Campaigns Integration

by Ginny Marvin
Along with the introduction of video campaigns into the main AdWords interface, Google has added new reporting columns to help marketers analyze campaign performance across channels. Here’s a rundown of the new columns: Interactions – These are the main actions people take with the ad formats — clicks for text and shopping ads, views for video ads, and engagements for Lightb ...Read the full article