The power of video meets the capabilities of AdWords – all TrueView campaigns now in AdWords

by Rob Newton
You know how you have to go to a special section within AdWords to create and manage your TrueView video campaigns? And jump back and forth when you want to report and optimize across all your campaigns? And you still can’t take advantage of AdWords bulk tools for your video campaigns? Well, good news, friends: those days are now over.Read the full article

TrueView joins AdWords

TrueView is joining Search, Display, and Shopping campaigns within the core AdWords interface. With the simplicity of a single interface and a more consistent experience, AdWords makes it easier for you to optimize across campaign types. Plus, you can take advantage of powerful bulk management tools to save time and effort when working on multiple TrueView campaigns.