When Not to Day-Part

by Sean Mcentee
Day-parting and geographical bid modifiers are great ways to target spend. Targeting when your customers are most likely to buy your product, in the areas where they are most likely to buy, seems like a no-brainer; no wonder it’s become a best practice in the SEM industry. However, SEMs often rely on the tactic when they’re looking to “optimize accounts” and they’ve run out of other ideas.Read the full article