6 Conversion Principles You Can Learn From The Mere-Exposure Effect

by Jeremy Smith
Every now and then, conversion optimizers come up with a technique that blows our minds. Usually, the most effective “techniques” aren’t cute hacks about color or button size. They’re about the psychological underpinnings of human decision-making. One such powerful feature is the mere-exposure effect. In this article, I want to explain how it can completely change your conversion game.Read the full article