Consumer First: What It Means And Why It Matters

As brands go, it’s hard to top Apple. Apple’s brand is clear and identifiable and inspires fierce loyalty. It’s both aspirational and accessible to all. It earned its billions by creating devices with a better user experience than any of its competitors’ products. So if even Apple isn’t absolutely nailing the digital user experience, you can imagine how far we as an industry have to go.Read the full article