Creative is as creative does: What agencies can learn from management consultants

Paddy Griffith is CEO at Havas Work Club. What’s the difference between management consultancy firms and advertising agencies? Easy, right? Money & Creativity. They got money. We got creativity. Well, maybe not. I was surprised to discover that the money thing is a myth. Comparing the top firms in each market: Accenture’s 336,000 employees generate $31.Read the full article