Digiday Awards reflect growing diversity in creative partners

by Caroline Bottger
You can dip a pretzel in hummus, salsa or baba ganoush. But for its Digiday-Award nominated social campaign, “House of Gold,” Rold Gold plunged its pretzel thins into intrigue, betrayal and ambition. The 17-episode social videos have racked up more than 1 million views each. The work, up for Best New Product Launch at the 2015 Digiday Awards, was all done in-house, its first s ...Read the full article

House of Gold Episode 1

Welcome to the House of Gold. Meet the new ROLD GOLD Pretzel Thins, as well as all of their friends and family. Find out about their hopes, dreams and love interests in Episode 1 at the housewarming party. Watch all the House of Gold episodes here, or on Facebook http://www.facebook.com/ or Tumblr http://www.breakhappy.com


27 Year Old Reinvents the American Watchmaking Industry | HUMAN

Before WWII, America was considered the leader in handmade watches. Today one man is trying to keep that history alive. California native Cameron Weiss founded the Weiss Watch Company in 2013. For more on the Weiss Watch Company: http://weisswatchcompany.com Subscribe: https://www.youtube.com/user/uproxx See more: http://www.uproxx.com/ On Facebook: https://www.facebook.com/uproxx Follow on Twitter: https://twitter.com/uproxx


Ferrari North America “State of the Art”

Ferrari North America had some ambitious goals for its 2015 California T and asked us to create a comprehensive campaign, driven by digital and experience, that would entice new prospects. And entice them we did. Standing upon the organizing idea, “State of the Art,” our solution positioned the California T in a new light: as a work of art showcasing the pillars of design, innovation, and performance. This project stands as a contender in the Promo & Activation, Cyber, Design, and Branded Content categories at this year's Cannes Lions.


Allstate Mayhem: Social Media-Savvy Burglar Recap

Posting on social media, may expose you to mayhem. Allstate launched Project Aware Share to help demonstrate this vulnerability. To learn more, visit http://al.st/1Cko4CG


RUFFLES: Evolution

Life can get rough. Like when your awesome Fantasy Football team is not the winning Fantasy Football team. That's rough. Thankfully, there's Ruffles. Built for the #RoughLife.


Part 1 Huddle Up with Cam Newton | “What Will You Do With Your Opportunity?”

#HUDDLEUP Because all you have is your will. Watch the Full Series: http://bit.ly/1lsbtWU This is Cam Newton…all-access, unfiltered, in his voice. Get an inside look at the Cam you never get to see on Sundays in this 5-part online series. From the events that almost derailed his college career, his passion for coaching his 7v7 All-Star team, to the recent ankle surgery and rehabilitation he fights through to get Ready For August. Nothing is off-limits as Cam candidly reveals every rise, fall and highlight from his life. Check out the full series at ua.com/huddleup Connect with Under Armour Online: Visit Under Armour’s “Huddle Up" Website: http://www.ua.com/huddleup Follow Under Armour on Twitter: http://www.twitter.com/UnderArmour Become a fan of Under Armour’s “Huddle Up" series on Facebook: http://www.facebook.com/underarmourfootball


Justin Bieber + Lara Stone - Calvin Klein Jeans Spring 2015

The latest Calvin Klein Jeans campaign has been directed by Johan Renck and features global superstar Justin Bieber and supermodel Lara Stone. Justin and Lara wear key jeans styles of the season, furthering the iconic brands’ longstanding legacy of bringing fashion and music together. “Calvin Klein is such an iconic brand and I am excited and honored to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true,” said Bieber. “This is the beginning of an exciting new year for me, personally and professionally, and being a part of this campaign has been a fantastic opportunity and experience.” Click here to explore the campaign: calvinklein.com/justin show yours. #mycalvins


#Blessed – Hefty® Ultimate™ Cups

The cup that parties as hard as you do. NEW Hefty® Ultimate Cups™ – Now Crack Resistant! #HeftyHeftyHefty #PartyHardMoms #Blessed Like Hefty on Facebook: http://facebook.com/Hefty Follow Hefty on Twitter: http://twitter.com/Hefty


VW Golf GTI 2015 World Cup Goal VW Van Nuys Los Angeles

Watch as the ALL NEW 2015 VW Golf GTI scores as goal in the open field in it's stunning RED, WHITE, and BLUE! VW Of Van Nuys Los Angeles, home of the 2015 VW Golf GTI!


Diesel Old Wives' Tale #4: Stinky | 2015 Volkswagen Passat TDI Clean Diesel

Not only does the 2015 Volkswagen Passat TDI Clean Diesel deliver efficiency and power, but it does so without stinking. This diesel car truly is clean diesel. Learn more about the 2015 Volkswagen Passat TDI Clean Diesel at http://www.vw.com/models/passat/. Watch more Volkswagen videos here: http://vwoa.us/featuredVW SUBSCRIBE FOR MORE VOLKSWAGEN VIDEOS: http://vwoa.us/subscribeVW Volkswagen USA on Twitter: http://vwoa.us/twitterVW Volkswagen USA on Facebook: http://vwoa.us/LikeVW Volkswagen USA on Instagram: http://vwoa.us/instagramVW Volkswagen USA on YouTube: http://vwoa.us/youtubeVW