How Pic’s Peanut Butter Uses Social Media to Expand Internationally

In 2007, Pic began making peanut butter in his garage with a concrete mixer, selling it at the local farmer’s market. In 2008, Pic sold 48 jars to his local supermarket and within a year, the brand was available in 50 New Zealand outlets. Today, it’s shipped to customers in Australia, UK, USA, Singapore, and Japan. “I’m very lucky to have a great product with an equally great story to tell.Read the full article