In 600 words, what mobile advertisers need to know about ad blocking

One look at the “Quick Facts” of PageFair’s 2015 ad blocking report should send shivers down any digital marketer’s spine. Phrases like “ad blocking estimated to cost publishers $22B in 2015” and “ad blocking grew 41% globally over the past 12 months” are awfully hard to ignore. But there’s a lot going on behind the shock-and-awe numbers that should put some folks in more (an ...Read the full article