Instagram video ads called ‘highly efficient’ at 2 cents a view

Instagram recently opened for business to marketers, and it’s already rivaling parent Facebook, with some sources saying they’re paying as little as 2 cents a view for video ads. “CPMs [cost per thousand views] are averaging close to $3,” said an ad tech source at a firm that helps brands advertise on Instagram. “It’s been highly efficient compared to marketing on Facebook proper.Read the full article