Why That Giveaway Is A Terrible Marketing Idea

Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s run a giveaway!” “That’s perfect. The new iPhone just came out, so we can give one of those away.” I’ve been in this situation myself, which is why I feel that I’m qualified to look back and say that this is a terrible idea.Read the full article