A local exec’s guide to Brazilian creativity

by Tanya Dua
This is Global Creative, a series by Digiday that highlights the nuances of advertising scenes in different parts of the world through the eyes of an established local creative. Along with a booming economy, Brazil has also has gained a reputation for being one of the world’s hottest and most creative markets for advertising.Read the full article

Dove Real Beauty Sketches

Join the conversation at: #WeAreBeautiful Watch the whole experience at: http://dove.com/realbeautysketches Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. And don't forget: YOU are more beautiful than you think!

AfroReggae - Ta no mapa! - Putting favelas on the map

URL: www.afroreggae.org/tanomapa. Social platform Ta no mapa (on the map) is an innovative project in social inclusion, promoting digital citizenship. Favelas that were before invisible to search engines, being blank spaces on digital maps, become visible on a map, and now have their local shops, cultural activities and points of interest promoted. Developed by Brazilian NGO Afroreggae in Parada de Lucas, north zone of Rio de Janeiro, in collaboration with between the students of its digital educational program, 8ao80, and agency JWT, RAX, Maplink, Digibase, and Fillet.

Coca-Cola Brasil | Coke Thirst | A sound experience by Dolby

A Coca-Cola e a Dolby se uniram para criar Coke Thirst, o novo Trailer Sonoro Oficial Dolby para 2015. Assista ao vídeo e viva essa experiência nas principais salas de cinema do Brasil.​