Conversion Rate Optimization 101: How to Test Your Way to Greatness

Conversion rate optimization (CRO) is a fundamental element of Inbound Marketing and one of its biggest advantages over traditional forms of advertising. If you're unfamiliar with conversion rate optimization, it essentially means tweaking certain aspects of your website or landing page to increase the percentage of people who convert (i.e. opt-in, make a purchase, etc.Read the full article