Heineken USA Buys Facebook & Twitter Users A Beer In A Bid To Expand its Customer Base

by Pamela Parker
If buying a person a beer is a good way to foster a friendship, Heineken is angling to make a lot of friends — Facebook friends, that is. The Dutch brewing giant’s US division is running a media campaign on Facebook and Twitter in hopes of reaching new audiences in Los Angeles, San Francisco, Chicago and Houston.Read the full article