How Local Marketers Can Harness the Internet of Things

The Internet of Things (IoT) is rapidly finding its way into more and more aspects of our lives — and that’s good news for local marketers. This evolving market, which creates connectivity between everyday objects, is currently estimated at $655.8 billion, according to the International Data Corporation (IDC), and expected to grow to $1.7 trillion by 2020.Read the full article