Is It Time to Add Click-to-Call Campaigns to Your AdWords Arsenal?

by Howard Jacobson
When pay-per-click (PPC) advertising first appeared during the final years of the last millennium, those of us who jumped in early were enchanted by the elegance of the process. E-commerce is a natural fit for PPC because they both occur in a single online ecosystem. The challenge has always been greater for lead-based and service businesses, since the communication channel ...Read the full article