Myth Busters: Default Ad Rotation Settings Are Good Enough

by Karen Amundson
Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel myths about ad rotation settings. The myth Ad rotation settings are straightforward and self-explanatory.Read the full article