On doing your best

by Seth Godin
It's a pretty easy way to let ourselves (or someone else) off the hook. "Hey, you did your best." But it fails to explain the improvement in the 100-meter dash. Or the way we're able to somehow summon more energy and more insight when there's a lot on the line. Or the tremendous amount of care and love we can bring to a fellow human who needs it.Read the full article