The programmatic sales team: How to build one, how to improve the one you have

By Angela C. Kinsella, Senior Director, Programmatic Sales Operations, Demand Media When we all started down the programmatic road, the fear was that salespeople were an endangered species. I can’t even tell you the number of articles I read featuring horrible robot imagery. Would we all lose our jobs? But now that “premium programmatic” is a term you hear 10 times a day, we ...Read the full article