Video Ads: Money For Nothin’ & Clicks For Cheap

by Pauline Jakober
If you’ve been following the news around Google’s earnings, you know the company has been able to increase revenue coming from its advertising products despite the fact that it’s making less money per ad. Google has, in fact, been having a cost-per-click problem since the fourth quarter of 2011. While many thought it was Google not being able to monetize mobile (while others ...Read the full article