51 Content Marketing Hacks – Book Interview

by Heidi Cohen
Heidi Cohen Interviews Scott Aughtmon Q: What’s your best piece of advice for readers looking to improve their marketing? I think that the biggest error that content marketers or marketers make is believing that they can create desire for their product or service. Famed copywriter Eugene Schwartz gave the best advice I’ve heard about this in his book Breakthrough Advertising ...Read the full article