Taking it personally

by Seth Godin
Yesterday, I visited a shop that only sells children's books. The store was empty and I asked the clerk, "Do you know where I can find Yertle the Turtle?" He walked over to the computer, typed a few keystrokes and said, "I don't think we have it, do you know who the author is?" Stunned silence. [I found the section myself--they had three copies] It's possible that he think ...Read the full article