4 Ways Negative Yelp Reviews Could Actually Help Your Reputation

by Jean Dion
Back in 2007, the Harvard Business Review claimed that 70 to 80 percent of market value came from intangible items, like goodwill. A lot has changed since then. Now, when consumers want to measure goodwill or brand strength or reputation, they head to one place: Yelp. By reading through comments others have written about their real-time experiences with brands, consumers c ...Read the full article