Re-Examining The Top 10 Paid Search Best Practices, Part 1

by Josh Dreller
Best practices — by definition — are a set of highly recommended tips and tricks born of repeated and ongoing expertise in a specific subject matter. As professionals, we rely on these tried and tested procedures every day because we assume them to be correct and effective. But are these best practices always the right course of action? If anything, they might just be, as ma ...Read the full article