4 Characteristics Of A Contextually-Aware Email Marketing System

“Email is the most contextual medium — much more than the Web,” Kevin Mandeville, content designer at Litmus (my employer), said during the Advanced Targeting and Hacks Workshop at The Email Design Conference in Boston last week. “We know much more about our users.” Mandeville was speaking specifically about marketers’ ability to target email clients like Outlook and Yahoo w ...Read the full article