Challenger Marketing: How To Succeed In Today’s B2B Battleground

by Michael Brenner
“Our biggest competitors are our customers.” This was one of the bold statements Brent Adamson, co-author of “The Challenger Sale,” and the recently released book “The Challenger Customer” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year.Read the full article

Challenger Marketing: Succeeding In Today's B2B Battleground

Brent Adamson, co-author of "The Challenger Sale," kicked off the 2014 Content2Conversion Conference for B2B marketers by introducing the concept of challenger marketing. In this session, Adamson challenged marketers to rethink content marketing and lead generation by leading with commercial insight. More on the C2C Conference: