IKEA Executes B2C Video Storytelling with Style

I don’t think [innovation] requires someone who is just digitally savvy; it involves someone who’s a game-changer. You have to have conviction. You can’t let fear be the thing that stops you from moving forward – Alia Kemet, Integrated Marketing Week, 2015 Video is one of IKEA’s core content marketing approaches, and Alia Kemet, U.S. media and web manager, is a pro.Read the full article

Studio Apartment Makeover Ideas - IKEA Home Tour (Episode 109)

In the ninth episode of IKEA Home Tour, the Home Tour Squad travels to Washington, D.C. to help Namatie with a studio apartment makeover! The Squad helps her create a great layout for entertaining in a small space. Watch more from the IKEA Home Tour here: https://www.youtube.com/user/IKEAUSA/hometour In this makeover, the Squad turns a small nook into the perfect space for dining and entertaining! They also set up functional shoe storage to help Namatie keep her shoe collection looking brand new. What's IKEA Home Tour? We'll tell you! We're sending a team of IKEA experts on the road to help America solve real home furnishing challenges, big and small, and transform their living spaces. The Home Tour Squad is hitting the road to assist those who need help with home projects -- from closet organization to living room style upgrades to bedroom makeovers -- and to illustrate genuine solutions that make everyday life at home better. The Home Tour Squad will come up with a plan and go shopping for the furnishings and accessories needed at the local IKEA store. The homeowners and the Squad members will then accomplish the transformation together! Plus, the Squad will film their journey along the way. The IKEA Home Tour Squad is a team of hand-selected IKEA experts from across the country. They specialize in everything from home design to organization to sustainability at home. Each Squad member comes from a different background and contributes their unique expertise to help homeowners on the tour. Their journey will be chronicled through before/after makeover videos, tour footage, and video shorts featuring design tips and interviews with homeowners. Squad members will also be sharing live updates from the tour via Twitter (@IKEAUSA) and Instagram (@IKEAUSA) with the hashtag #IKEAHomeTour. For more inspirational ideas for your home, check out IKEA USA on: Facebook - http://www.facebook.com/IKEAUSA Twitter - https://twitter.com/IKEAUSA Pinterest - http://www.pinterest.com/IKEAUSA Instagram - http://www.instagram.com/IKEAUSA Google+ - https://plus.google.com/+IKEAUSA

IKEA Morning Anthem: Bedrooms and Bathrooms (with music)

Morning madness is part of life. Comfortable, organized bedrooms and bathrooms can make mornings a little better! IKEA has assembled a panel of experts to help you improve the #First59 minutes of your day! Check out tips to improve mornings in your home: http://www.ikea.com/us/en/first-59/index.html Music Artist: Holley Maher Song title: “The Only Walls For Me” Writer: Holley Maher, ASCAP, 100% Publisher: SortedNoise, ASCAP, 100% Find this song on iTunes: https://itunes.apple.com/us/album/the-only-walls-for-me-single/id914929108