“Is that our product placement?”: A brief history of native advertising

In the beginning was the word. But pictures followed closely behind. Native advertising has a long and varied history, stretching across more than a century of multimedia formats. Wrapped in diverse packaging (classic novels, radio variety shows, music videos and, yes, digital ads), these marketing messages have continued to cross the front lines undetected, disarming consumers at every turn.Read the full article

OK Go - Needing/Getting - Official Video

Buy the video on iTunes: http://glnk.it/xh Download this version of the song free at http://on.fb.me/ymg2Sa See more about the guitars at: http://www.gretschguitars.com/features/okgo The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they'd play the right note no matter where they were struck. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars and amps. For more information visit http://www.okgo.net. Director: Brian L. Perkins & Damian Kulash, Jr. Director of Photography: Yon Thomas Editor: Doug Walker Producer: Luke Ricci


1962 Studebaker Lark TV Ad With Mr. Ed

http://romanoarchives.altervista.org/ 1962 Studebaker TV ad. This is an excerpt from the TV show, sponsored by Studebaker and featuring a "talking horse", Mr. Ed. Editing by ROMANO-ARCHIVES. "SUBSCRIBING to this Channel is a MUST for researchers and RARE HISTORICAL FOOTAGE fans!!!" V. Romano A better quality version of this clip is available. Hi-Res videos from our Collections are available on DVD, CD or directly in your inbox. Clips and movies can also be downloaded from our servers using a PW or uploaded by us to your FTP.


Product Placement: Reese's Pieces on E.T.

One of the earliest examples of product placement. As the luring with candy was already part of the script, Steven Spielberg originally approached Mars Inc. They declined. Competitor Hershey was willing and decided to use Reese's Pieces.


Psychic Friends Network #11

This is the 11th version of the Famous Psychic Friends Network filmed live from the massive Mall of America in Minneapolis, Minnesota.


Reese's Pieces - E.T. (2002, USA)

A Reese's Pieces commercial suitably used as a tie-in for the 20th anniversary edit of E.T., Spielberg's failed attempt at being George Lucas, using none other than the replacement CG alien. Directed by Robert Caruso at Caruso Company, with VFX by Industrial Light & Magic.