Snapchat viewers are quick to skip video ads if brands don’t impress

Advertisers that want to run ads on Snapchat should make them snappy, because the app’s millennial audience can be quick to hit skip, according to stats from sponsors. One agency shared a chart with Digiday showing how well Snapchat video ads performed for one of its clients, and about 70 percent of users moved on by the three-second mark.Read the full article