Opportunity Prospecting Habits & Hacks To Enhance Your Campaign
1:17 Webinar Goals It's not just about "do you know the advanced operators"; it's "can you really use them?" We're also going to talk about cocitation analysis The opportunity footprint library 3:15 WARNING We're proudly ad hoc for each campaign. You're not going to walk away from this webinar with a precise formula, but you'll be able to assemble your own process. “Prospecting is a rich, rich place for a creative person to work.” 5:16 PART 1: SEARCH QUERY PROSPECTING 5:40 Why Advanced Operators are so important? You can isolate opportunity types. You can search by organization type. You can also use prospecting for finding business opportunities! They help you search topically. 8:32 Advanced Operators are ingredients - we usually use more than 1 at a time 9:11 Why there is such a difference between "on-page" and intitle:, and how it applies in prospecting. Why is this significant? Correct intitle: usage saves you bunches of time, and helps you find more specific types of audiences. 12:49 Patterns: why inurl: and intitle: and site: are so powerful. “When you find word usage patterns on good prospect pages, you’ll be able to find more good pages.” Learn about Garrett’s prospecting epiphany Let's get into specifics... 18:40 inurl: use: to look for topic & opportunity type footprints that only occur in the url example: inurl:links.html, file extensions, different keywords don’t use: for tld exclusions where to find: in the SERPS, in backlink analysis 16:33 intitle: use: to look for topical guidance, less for opportunity type example: intitle:”outer space”, intitle:”dating”, intitle:”medical condition” don’t: get too over-specific where to find: in the SERPS, on definite target pages, in the news 34:18 site: use: to specify organization type - helps you think about types of people you’re looking for example: site:.gov, site:.us, site:.edu, site:.org don’t use: for already narrow queries where to find: there are only so many TLDs. 38:04 on page use: primarily for topical guidance, looking for links page indicators NOTE: “we usually use quotes like this” example: common resource anchor text “nasa.gov” or proper names of commonly linked entities “national aeronautics and space administration” don’t use: exclusively! where to find: on definite targets 43:43 PART 2: COCITATION 44:38 Defining cocitation When we know two or more websites or web pages that we think are related, and we're looking for pages that link to both/all of them. 46:46 When we use cocitation analysis use cocitation: if site X is sharing content around “topic A,” and we’ve created “topic A” related content. 51:15 Seed: a website whose backlinks we use to launch a cocitation analysis 53:37 Garrett goes into the WILD, promoting an example resource on outer space Watch a Prospecting Master at work 1:00:47 Your end goal as a prospector Build out master lists & master patterns to use for opportunity prospecting.