Why publishers shouldn’t fight ad blockers: ‘The hackers will always find a way’

by Ricardo Bilton
Publishers are fighting ad blockers with some tech of their own. Ad blocking is on the rise, and so are the ways publishers are fighting back against it, thanks to an increasing number of third-party vendors. One of the newest is Yavli, which says it has developed a tool that can push through ad blockers to show “related links” similar to those of Taboola and Outbrain.Read the full article