3 Critical Sources Of Qualitative Feedback You’ve Been Ignoring

by Sid Bharath
Conversion rate optimization isn’t just about continuously running A/B tests. There’s a science to it. You collect data, make hypotheses, and then test them. A/B testing is just one part, but it all begins with the data you collect. The more data you collect, the more informed your hypotheses would be. In fact, trying to act on limited data might lead to misleading results.Read the full article