A 14 Point Checklist for Designing a PPC Landing Page

by Graham Charlton
A great landing page is essential to any PPC strategy. Attracting clicks on your ads is just the first part. You then need to ensure that the landing page meets customer expectations and works as hard as it can to transform clicks into conversions. The ability to deliver relevance to searchers and convert also has an impact on Google’s Quality Score which in turn impacts Ad ...Read the full article