Ad blocking may save digital marketing from itself

by Ben Kunz
Ben Kunz is vp of strategic planning at Mediassociates, a media planning and buying agency. Every so often, the ad industry enters a panic mode tied to a subconscious self-loathing. Last year, Facebook slashed the organic reach of brand posts making ad gurus fret: Can social media work as a marketing platform? (Admit it, we always wondered.Read the full article