Consumers Can’t Tell The Difference Between Sponsored Content And Editorial

by Ginny Marvin
Despite whatever semblance of disclosure or design tweak sponsored articles receive on leading online publications, consumers continue to confuse sponsored content (AKA native advertisements) for actual articles, according to the latest survey from Contently. Sponsored content is fundamentally designed to blend in with the look and feel of the other articles on a site, and a ...Read the full article