Content Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”

by Greg Sterling
There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are concerned about a coming “Admageddon” of sorts while some optimistically believe that ad blocking technology will actually motive ad-quality improvements. The truth probably lies somewhere in-between.Read the full article