Disaggregation And The Rise In Collaborative Marketing

by Andy Lombard
There was a time when an agency would do everything for its clients. We’re talking soup to nuts. The agency of record would handle all the programmatic work — starting with developing the strategy and then working through to tactics and execution, recovery, adjustments, data analysis and so on. Now, we’re seeing brands choosing to move toward best practices, best uses, best ...Read the full article