Getting Inside the Mind of Your Target Audience Leads to More Sales

by Karon Thackston
The minute you began to create your very first advertising piece, you most likely discovered that writing advertising copy isn’t easy. In fact… after hours of staring at a blank computer screen, you probably started talking to yourself: “What am I doing?” “Who am I writing to, anyway?” “Since I don’t know who they are or what they want, I guess I’ll just tell them what I want them to know.Read the full article